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FTG & CO

An independent investment and merchant bank serving as a trusted advisor to entrepreneurs, CEOs, boards, and investors. The firm provides bespoke advisory and financing services to growth companies across Technology, Media & Communications, Industrials, and Consumer sectors; delivering independent advice, creative solutions, and rigorous execution with a long-term, relationship-driven approach.

Project type Web design & development

Duration Aug 2025 – Oct 2025

DETAILS

UX/UI design, visual design, front-end development, interaction design

The primary challenge was building a modern, interactive website entirely within iframes, as the client chose to remain on Wix rather than migrate to a different hosting platform. This constraint limited development flexibility and introduced technical challenges when creating a fully immersive experience. The task required carefully balancing design and functionality within iframe limitations while still delivering a polished, modern, and engaging site. The client specifically wanted more than a simple informational site—they wanted meaningful interaction and a contemporary user experience despite the platform constraints.

The process began with a full website rebrand, including the development of updated brand guidelines. With the new visual direction established, the website was designed to feel lighter, cleaner, and modern while remaining intuitive. Multiple layout concepts were created for the client to review and select from. To ensure clarity and alignment, all interactive elements were prototyped, animated, and coded in advance, allowing the client to fully understand the user flow and interactions before final implementation.

The redesigned website uses a lighter color palette to create a more modern and approachable feel compared to the previous site. Interactive hover states were incorporated, allowing elements to subtly change color as users move through the page. Scroll-based animations were integrated to enhance engagement and create a dynamic, immersive experience. While the overall layout remains clean and simple, layered animations add depth and sophistication without overwhelming the user.

Credits: Lauren Barry (VP of Creative & Design), Maria Franzoi (Partner)

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